What is the best social media strategy for your business?   Getting results from social media is getting more and more difficult as the “noise” increases. In the US alone, about https://www.adweek.com/digital/social-media-companies/ 88% of businesses use social media for marketing purposes. That is quite a bit of competition, but with the right strategies in place, you can stand out and reach your target audience.    In this article, I’m going to talk about five social media strategies that will grow your business in 2019, together with useful tools to help you put together each of the strategies in this list.   1. Listen to your customers and competitors on social media: Sentione When it comes to marketing, data has always been of utmost importance; because if you want to succeed at marketing, then you need to know who you’re marketing to, what your competitors are up to, and where your market is heading.… Read More

  As marketers plan their content marketing strategy for  2019, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of premium keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets keep your results organized to monitor your search engine rank positions.     For most marketers the process is not as complex. Time is an issue and weekly tracking makes you guess, second guess, pray, cross your fingers, and read a few blogs to get the latest SEO tips, tricks and trends. You need to increase leads and high quality website visits. Your content… Read More

Content, brand stories, and social media have been dominating marketing conversations for years now.  Big brands are creating whole platforms of content that may or may not even feature their products. Social media is exploding with businesses that don’t advertise any other way. And it’s all moving a mile a minute. It makes a small business wonder if any of this applies to them. Can a small business use social media or content marketing to help boost their brand, or is it just for the big guys? The truth is, small businesses need to brand themselves to stand out, too. They can harness the power of content, social media, and email marketing to boost their own conversions. Here are a few suggestions on how to launch a successful online marketing campaign as a small business. Branding Your Small Business You’re probably not the only real estate agent or online origami… Read More