THE 10 BENEFITS OF EMAIL MARKETING FOR YOUR COMPANY
One of the main benefits of email marketing offered by Andromeda Computer is that it has a very low cost compared to other communication channels. To give you an idea, the cost of sending an email to your target audience ranges from € 0.001 to € 0.02. This cost will be lower each time you have a larger contact list, since it is not the same to have 500 contacts than 30,000 or 100,000.If your company does not have a database Andromeda Computer can provide a segmented database built daily for more than 6 years, covering areas from technology to medicine and health.Taking into account that email marketing is a channel of direct and immediate communication, its cost is totally ridiculous.However, there are currently many companies that do not use email marketing and it is something that we do not understand. I say this because nowadays any business (however small it may be) has the possibility of doing email marketing.# 2 Accessible [responsive-email-marketing] Another advantage of using email marketing offered by Andromeda Computer is its accessibility, since emails can be read on any device (PC, laptop, tablet, mobile). According to a recent Google study, 51% of all emails sent are opened from mobile devices.
Hence the importance of using a template with responsive design, so that emails can be displayed correctly on any screen.
Fortunately, you should not worry about the responsive design in email marketing, since Andromeda Computer has the tools to send mass emails that provide this functionality.
It is important that reading the message is comfortable and enjoyable for users, since it is not the same to read on a mobile phone than on a computer.
And, reading a paragraph of 3 lines on the computer can be converted into a paragraph of 6 lines for the screen of a mobile.
Before sending an email marketing campaign make sure that the content of the message is displayed well for all devices.
On top of having such an economic cost, another benefit of email marketing is its great efficiency because this channel is 4 times more effective than social networks.
And is that, for every dollar invested in an email marketing campaign the return on investment is 40 dollars (average).
For this reason, email marketing continues to be the best marketing tool for companies.
As an eMarketer study shows, email marketing provides a ROI of 122%.
Currently there is no other digital marketing channel that can overcome the efficiency and profitability of email marketing.
However, to achieve this return on investment in your campaigns it will be necessary to have a winning email marketing strategy.
It will also be vital to have a qualified data base such as that provided by Andromeda Computer or, failing that, we build for your brand, because this way the results obtained will be better.
You must keep in mind that quality is more important than quantity.
Email marketing is a communication channel that offers the possibility of personalizing mass emails.
It is no longer fashionable to send messages in a generalized way, that type of communication is no longer effective with consumers.
Nowadays if you want to be successful with your email marketing campaigns you will have to send messages that are very personalized.
The two key elements for an email marketing campaign that you should always apply are:
- Use the name of the recipient
- content based on your preferences.
But there is also another key factor to succeed with the personalization of your messages, which is called segmentation. Segmentation basically consists of sending your campaign to a group of people who meet one or more specific criteria. There are many ways to segment an email marketing campaign and send your message to a very specific audience. You just have to know the criteria you want to use, and apply the two key personalization factors mentioned above. You must bear in mind that segmentation is one of the most important benefits of email marketing, since it allows you to increase the conversion rate up to 20%.
Another of the benefits of email marketing so appreciated is how quickly you have to measure the results. And, the main email marketing tools offer real-time reports of your sent campaigns. As with any digital marketing strategy, it is essential to measure the results obtained and then make decisions and optimize your strategy For this reason, it is important to know the essential metrics for an email marketing campaign that you should analyze.
These metrics will provide very valuable information, and will let you know if the campaign has been a success or failure. Many times the serious mistake of analyzing a single metric is made, such as the opening rate, but this data alone does not contribute anything relevant. It is advisable to make a complete analysis of the main metrics, and thus assess the impact that the campaign has had.
To perform this analysis, you must export the data obtained and represent them graphically, because it greatly facilitates statistical analysis and the detection of errors committed.
6 Test A / B
One of the benefits of email marketing and that few companies use for their campaigns are the A / B tests.
The A / B tests are an excellent way to compare the effectiveness of our emails sent to customers or subscribers.
These tests basically consist of sending two types of emails that contain different elements or contents.
In this way you can know which of them has generated the best results, and thus determine which campaign works best with our audience.
Using A / B tests in email marketing campaigns guarantees us to be able to successfully achieve established objectives, optimize conversions, reduce costs for leads, increase the rate of opening and the rate of clicks (CTR).
In short, A / B tests are used to make email marketing campaigns more effective, and also allow us to better understand the behavior of customers or subscribers.
The A / B tests have a very simple operation and can be done following only 3 steps:
Select the percentage of recipients that are on your list (between 5% and 20%). Write two types of emails with different elements and / or contents.
Automatically, the campaign with the best results will be sent to the rest of your database. As you can see, it is not difficult to do A / B tests in email marketing and the advantages for your campaigns are enormous.
Email marketing has another great advantage that allows us to save a lot of time, and that is automation. The majority of tools that allow bulk mailings offer the possibility to automate all campaigns.
For me it is without a doubt the best benefit of email marketing, since you only have to create the campaign and schedule when you want it to be sent. This way you can continue doing more tasks and you do not run the risk of forgetting that you had to send your campaign to a specific time.
You can also create a sequence of emails, called Workflow, to be sent to your customers or subscribers when a condition is met.
This functionality is great when you want to offer new subscribers a free course, congratulate your customers for their birthday, or customize different messages based on the interaction on the website.
That email marketing is automated makes this channel of communication even more powerful, effective, and profitable.
But if you want to advance with automation, there are many tools to automate your digital marketing that make work much easier.
When a business starts to grow, there usually comes a time when it is totally impossible to offer a 1 to 1 relationship with everyone (current and potential customers).
And it is that, the volume of work is surpassing the productive capacity of your human resources.
Automated marketing prevents you from wasting time and money doing repetitive tasks that software could do.
Nowadays email marketing goes beyond writing a simple text, now you can also make your campaigns interactive. The different types of multimedia files that you can use in your email marketing campaigns are: images, video, gifs.
In this way you can interact with the recipient, and better capture their attention to perform the desired action.
And it is that, to pass of an email marketing static to interactive has two great advantages:
It allows much more influence on the purchase decision.
You get high percentages in the CTR.
But it is also important to keep in mind that you can not saturate the message with multimedia files, because this will distract the user's attention and will not do what you want.
Before sending an interactive campaign it is essential to be clear about the objective you want to achieve, and then add the most appropriate multimedia file.
For example, suppose you sell makeup products.
It would be ideal to attach two or three tutorial videos that add value to the target person.
In the case of clicking on a video, the user will be directed to a specific page, and will be able to view the content of the video to obtain more information.
Email marketing has been updated with the appearance of social networks, since they are two communication channels that complement each other very well.
For this reason, another of the benefits of email marketing is that they can be integrated with social platforms.
10 Web Traffic
Last but not least, other of the great benefits of email marketing is that it increases website traffic. If for example you send a campaign to 10,000 contacts and you have an opening rate of 40% or 50%, you can get between 4,000 and 5,000 visits.
In the case of sending a promotional campaign you should bear in mind that only 1% or 2% will end up buying the product or service. So, you should strive to achieve the highest possible opening rate.
It will be essential to write a subject of the message that is captivating, and to overcome the antispam filters so as not to reach the spam folder. Either because you have a blog or you launch a commercial offer, it is vitally important to promote yourself in different places to get traffic.
You can not rely solely on email marketing to generate sales, and especially when you have a small contact list. Therefore, it is essential to also use social networks to attract traffic from people who may be interested.
The benefits of email marketing are numerous and will never die no matter how much they say. Email marketing will continue to be the best communication channel a company can have. And you, do you get good results in your email marketing campaign? Do you take advantage of all the benefits of email marketing?
Leave a comment to know your opinion or experience, and help other readers.
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