4 IMPORTANT FACTORS TO LAUNCH AN ONLINE MARKETING CAMPAING
What is the digital marketing? Online marketing or digital marketing also has other widely used meanings, such as: marketing 2.0, internet marketing, cybermarketing or cybermarketing. We will help you understand what it is and how it can help your company's objectives. Online marketing has the same objective as offline or traditional marketing, only using new technologies and the network. It is a system that allows to promote the products or services of the advertiser online, through platforms and tools strategically and aligned with the general marketing strategy of the company.
4 important factors to launch an Online Marketing campaign
Do you want to launch a digital marketing campaign and do not know where to start? Here we leave you the 4 essential points that your brand has to take into account before starting to spend the marketing budget. Although if you are in the hands of an online marketing agency, they will be responsible for advising you correctly. How we do in Andromeda Computer. Usability. The website or the landing page in which the service or product of the brand is promoted must be highly efficient. Its usability has to facilitate the conversion to purchase and not the other way around, that is, to be very intuitive. If the abandonment rate goes up, it will be necessary to review the usability of a page and its design.
Template or graphic design. The expression "buy by the eyes" enters directly into this section and gives it meaning. We are a visual species, for this reason the design of the page that promotes the product or service must be very attractive visually and what is being sold should stand out above the other components of the page. Search that everything is clear, simple, direct, attractive and shies away from extravagances. Seeks to love the final consumer.
Promotional actions. These platforms or webs are responsible for putting order to all the information that exists on the Internet indexing it and facilitating searches to users. How can you integrate them into your online marketing strategy? In 2 ways: through SEO and SEM. The first concept refers to the organic or natural positioning of your product or service website and the second point is to appear in the payment results (it also receives the name of pay per click, PPC, or promoted advertisements).
Audience. Be very clear who we are going to, to be able to define the target well and create the right segmentations of the audience in view of the good impact of the announcements
Goals. What do we want to achieve? Align objectives in line with business.
Strategy. The strategy gives us a global vision of the actions, but we have to cover them with a creativity that takes away our message.
Sales. Define the steps for the online user to become a customer, taking into account the conversion funnel and the Buyer Journey. That the way is easy, will increase the conversions!
Loyalty. Getting a new client is difficult, but also keep the ones you already have. Make them faithful to you for a long time.
Budget. Distribute the budget between different channels, always thinking where we will achieve more impact among our audience.
Technology. The online environment offers many tools. Use them and make the most of your budget. We are entering the era of Tech Marketing and we must keep this in mind when creating our online marketing strategy.
KPIs. Define your metrics or results indicators (kpi's) well. This way you can measure how the actions evolve and modify them in real time if any variable does not meet your expectations. It is about being able to optimize the campaign at all times, without substantial losses in the budget and getting it to give the best return, with an adjusted cost.
Conclusions Metrics + results = being able to draw conclusions. This way you can constantly improve the marketing strategy.
Implementation of an Online Marketing strategy
We have already looked at the previous points and we have them controlled. But how do we continue?
Now it's time to implement the digital marketing strategy. Of course, do not forget to define your goal, the segmentation of the audience you want to attack and the budget you will have.
From here we will carry out these steps:
1. Have a website
If you do not have a web page or landingpage, in Andromeda Computer. we help you to optimize it to improve all its parts, such as the text, the accompanying images, the form, the way of highlighting the product or service and the order of the entire interface. In addition to improving the design. In the event that the advertiser has not yet created it, then it can be done from scratch, according to the needs or requirements of this, and also providing our experience and knowledge. Let's think that it is the place where the visitor will arrive and where we want to turn him into our client or obtain from him some type of information or action. For this reason, the site must be intuitive, attractive and very easy to use, to facilitate the conversion according to the rules of online marketing.
2. Bring traffic to the page
Here comes the start of the online marketing campaign. The actions and channels and the budget that will be allocated to each of these parameters have been defined very well. At the moment that the ads are activated, traffic will start to arrive at the website that we have created. By being specialized in attracting traffic and performing performance marketing, we assure our clients of minimal results in the objectives set.
3. Use search engine positioning
When we design the texts of the landing page or the website, we always do it with an SEO mentality, highlighting the key keywords that will position us in natural searches that will attract potential visitors interested in our product or service. Although there is also the SEM, promoted ads, another of the actions that can be interesting to develop in the online marketing strategy. Google or Yahoo may be essential in certain campaigns to get sales in some market sectors.
4. Social media
Human beings are a social special and we love being in contact with other specimens. This phrase sounds very scientific and analytical, but that is what digital marketing should be like. Based on measurable or measurable parameters. So, if we like to socialize, it is natural the success that social networks have had in the last decade. If most users are on Facebook, Twitter, Instagram or LinkedIn, companies must also be connected, with their own profiles and online marketing actions in Social Ads.
You know, if you want to have the best results in your digital marketing investment, do not hesitate to follow all these steps and ask us for help.